FACTORS AFFECTING THE USE INFORMATION AND COMMUNICATION TECHNOLOGY IN MANAGING GREENHOUSE

n recent years, information and communication technology in the field of e-commerce has reduced many of the
challenges of business development. E-commerce can be used to develop the agricultural sector and to market
agricultural products. This research is a survey aimed at evaluating the adoption of greenhouse owners to Affecting the
use information and communication technology in managing greenhouse units in Isfahan Township. The type of
research is descriptive-analytic. The statistical community is about 460 and 197 number of sample units are
accidentally chosen using Cochran formula with possible precision. The research method was library and field based.
After determining the indices and variables of the research, a researcher-made questionnaire was used to collect the
required statistical data in the study area. The main tool of the research is questionnaire and its processing is done in
the software Spss21. The reliability of questionnaire has been gained through using cronbach alpha also the validity of
the research was also calculated using the KMO coefficient higher than 0.7. Results of this research showed that 10
percent greenhouse owners have started accepting the use information and communication technology in managing
greenhouse units. The results of the research show that the there was a correlation between the level of education, job
satisfaction and income level with the components of adopting, decision, persuasion, and knowledge of meaningful and
positive. The results of regression analysis also show that variables such as age, job, experience and communication
channels, psychological factors and decision describe 46 percent of the dependent variable of accepting the use of the
internet.